Starting in 1992 at Kadavantra in Kochi, in a humble way to follow the footsteps of his culinary expert father, the modern day Nala, Sri. M Anantharaman earned the brand name for quality vegetarian food for his venture Vinayaka Caterers within a short span of time. As chip of the old block, Sri. Anantharaman could hone his extraordinary skills in the art of cooking right from the school days through his constant association with some of the finest master cooks of the time. Impelled by the abundance of the god given craft, he never had second thoughts in investing the same for the noblest cause, i.e to win the heart of the masses through the right way, through their stomach. And he did win.
Vinayaka took birth very modestly, operated from a small rented room with nominal investment and soon shifted its operation from buildings near Elamkulam Vishnu Temple and Kavalakkal Devi Temple. Within a couple of years, Vinayaka's reputation as a reliable and quality-driven outdoor caterer spread throughout Kerala.
Vinayaka began its journey to fame by meticulously catering to two major events, the Ernakulam Shiva temple (catered to about 1 lakh people) the Centenary of Kottakkal Arya Vaidya Sala (one week celebration, catered to around 15000 people daily) and the Bhagavatha Sathram at Vaikom Mahadeva Temple (an eight day event, catered to around 20000 people daily). Three of the most striking examples, which proved Vianyaka’s mettle, are the Uthram Thirunal Sadya (February-March) and the Thiruvonam Sadya in connection with Vrischikotsavam festivals celebrated at the Sree Poornathrayeesa Temple, Tripunithura, Cochin. Vinayaka prepares elaborate feasts for 15000 - 20,000 guests who participate in each of these festivals.
During festival seasons Vinayaka prepares special feasts for employees of more than 100 organisations including banks, offices, factories and other institutions in the private and public sectors thus carving out a niche for themselves by the dedication, promptness and quality.
During the past decade, Vinayaka has elevated vegetarian cooking into a form of fine art, Clean, Delicious, Sumptuous and Satisfying. Today, no catering assignment is too small or too large for Vinayaka. From small, intimate family functions to large weddings and receptions, Vinayaka takes it all with unruffled ease. No matter who its customers are, Vinayaka offers ONE quality, ONE quantity and ONE price. This emphasis on fair deal and equity and quality has been the foundation on which the reputation of Vinayaka has been built.
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