Parvathy The Master Mind :
From simplicity to royalty, from traditional to modern, Parvathy does it all. The brain behind the Label Parvathy Chankramath, she has made a mark in the fashion industry within a mere 5 years. Parvathy’s style can be best described as a blend of contemporary designs with a flavor of traditional India. Being a fashion designer from the cultural capital of Kerala, her eclectic collection predominantly includes bridal wear, wedding gowns, sherwani coats, suits, and party wear.
Parvathy grew up in the suburbs of Thrissur, where she indulged in her two greatest loves: drawing and dance. She had a precocious talent for art, and throughout her youth, she was trained in arts. In fact, the love for art eventually led Parvathy to the awe-inspiring world of fashion. She loved to create her own statement pieces right from her childhood. She then realized that making clothes apparently is making her happy and that’s when she decided to pursue it as a career.
Parvathy completed her degree in Art and Design at the Dr.NGP Arts and Science College. During that time she used to design dresses for her friends and family. She was a university rank holder and also a part of many intercollegiate designer contests. To further her interest in entrepreneurship, Parvathy completed her MBA at Holy Grace Academy, where she was awarded as the best outgoing student of her batch.
Aspiring Fashion Designer:
Parvathy was a part of many designer contests and fashion shows throughout her career. Her work has been published in leading magazines. After her masters, Parvathy started working as a designer at a Trivandrum based boutique where she developed her unique style of combining colors and classic styles from different parts of India to make bridal, party, and ethnic wear.
Label Parvathy Chankramath:
After a year of work experience, Parvathy set out on her own, doing freelance work designing wedding wear. In 2014 she took her first step towards her dream, she started her own home-based stitching unit and launched her label ‘Parvathy Chankramath’. Under this label, Parvathy has designed and delivered exquisite wedding collections and ethnic wear. Lately, Parvathy has undertaken designing and creating entire trousseaus for both the bride and groom.
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