As we all are witnessing the socio, cultural and economic fields are undergoing great changes recently. The transformation happened to wedding functions in this tiny state of Kerala is beyond even bizzare imagination. Gone are the days when the family members, relatives and close friends only are present to bless the newly wed. As the relatives and friends were living not far and the friends circle was limited, inviting them personally was the custom. If needed invitations were sent by post and the fact that invitations were handwritten may be an unbelievable news to today’s youth. In those days marriage functions were generally held at the house premises of the bride. Needless to say that function was simple and short. Neighbours and friends undertake all preparations in connection with the wedding ceremony. To understand the gravity of the transformation happening in this field a rough idea about the wedding functions of earlier days is necessary and hence this brief description.
As time passed by venue of marriage was shifted to halls. Decorations, other preparatory works and catering were started to be undertaken by respective groups. Photographers and videographers became inevitable. Invitation letter on an ordinary paper or card gave way to multicoloured, multi-sheet, artistically designed cards. Very costly and highly decorative cards are not at all rare now. Beauticians became essential for the make up of bride (and bridegroom).
With the advent of event management groups the scenario has changed beyond imagination. Whether you agree or not wedding function has become a source for business opportunities. Starting from hall arrangement, printing invitation letters, inviting the people in your list, receiving guests at the venue, catering, arranging musical troupes, conducting entertainment programmes presenting take away gifts to guests event management groups are to offer their service.
Shy bride and simple and serious nuptials fading out. Bride and bride groom entering the stage singing and dancing in cinema style with friends and relatives is not a rare show now. Today’s bride and groom are trying to find out innovative ideas to make their wedding ceremony distinct. Even the customary dress code of both bride and groom have been changed. Themed wedding is the latest in this regard. Event management groups eager to transform the marriage ceremony to a grant event. Wedding at underwater, on sky, on sea, on backwaters … the list themes will be diverse according to your fertile imagination. Of course, these may be termed as extravagant and lavish ,but if these are exhilarating and affordable for the people concerned , no meaning in objecting to it.
As somebody said, in the present day family situation and social set up successfully conducting a marriage ceremony is a cumbersome process. Let those who can spare money assign event management groups. In a way they are contributing to the livelihood of so many people engaged in that field and their families. Whatever it may be the truth is that wedding ceremonies are increasingly becoming wedding celebrations in the real sense of that word.